Our Mission

Building an Esports Apparel Company

THREADS.GG is an esports & video gaming apparel brand whose mission is to provide our community with relevant, high quality clothing. Our goal is to design clothing that captures the very essence of the esports counterculture while holding its production to a standard that we can be proud of. By listening to you, we have built THREADS.GG into a customer-centric organization.

At its core, esports is about the experiences we share within our niche community. Having been a part of this family for some time, we hold these experiences close to our hearts. We looked on with mixed feelings as Team Liquid lost to Luminosity in the infamous semifinal at MLG Columbus 2016. We witnessed Neeb seal his place in the history books after dominating 3 WCS tournaments in a row and taking the triple crown. We felt a surge of patriotism watching Cloud9 become the first North American CS:GO team to win a major in 2018. We’ve pugged with you, dropped in with you, and cheered alongside you. We enjoy these memories and want to capture that feeling within the THREADS.GG brand.


We aren’t just like some of you, we are one of you. Our desire is to help the community express itself through the apparel we produce. Side-by-side we’ve managed to turn the tables; transforming a pastime once deemed inappropriate & immature to the point of mainstream conglomerates spending billions just to get us to take notice. Each of us being an individual thread making up esports as a whole, we are all cut from the same cloth.

If you’re reading this, chances are that you are a vital piece of this community. Whether you’re a fan, a professional, or an employee, esports’ booming success is due to your constant support. We’re here to become a part of this story – our only hope is that you’ll join us.

Providing Apparel Through Partnerships

Since THREADS.GG’s inception, our team has become an apparel providing powerhouse with expertise in the design, production, and sourcing of many categories of apparel. We offer our services to esports organizations looking to expand into the apparel space. Esports is a rapidly growing industry with many business choosing to jump in. The reputation of esports as a whole matters to us; we consider it a duty to protect the community we’ve all worked so hard to build. Because of this, we exclusively partner with up-and-coming organizations that show potential and see the potential in THREADS.GG. If you are a member of an esports organization currently looking for an apparel provider that works with your interest in mind, drop us a line via our contact page.


Do you want to speak with us about our mission, wish we offered more designs, or just downright hate our shirts? We would love to hear from you! Feel free to reach out to us with any questions, comments, or concerns regarding THREADS.GG.